Friday 5 March 2010

Video: 2010: A Space Odyssey by Rodarte



This video by American clothing label, Rodarte is made to complement its newest collection. There have always been a strong link between fashion and film, in fact, the two can not be separated. I've seen a lot of fashion films before, but this really captivates me. It is not because of its storyline, but actually the lack of it. I've always enjoyed things which are abstract, weird and everything in between. The lack of lead in films, makes you imagine, and is free to be interpreted. Therefore this is a good direction for me to work towards, an abstract film.

Description:
Guinevere van Seenus stars in Aanteni, a high-fashion techno-thriller from CFDA award-winning design sisters Rodarte, shot by their friend and frequent collaborator, the photographer and video artist Todd Cole. Set in the deserted grounds of Paypal founder Elon Musks Space X jet lab in Hawthorne, California, the film was inspired by the pioneering spirit of the space race, which, according to Rodartes Kate and Laura Mulleavy, has defined generations of artists in their desire to use new mediums and question the established rules they were taught to follow.